The B2B marketing you were looking for

We set the stage for your sustainable growth.

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Start Strong. Scale Smart.

Transforming smart ideas into traction. Designed for European brands done playing small.

30+

Clients we supported across the globe

2.2x

Average pipeline growth YoY

Countries we launched campaigns in

€2M+

Revenue we unclocked for our clients

what we do

Your ultimate B2B marketing partner

From awareness to revenue, we connect the dots and build marketing engines that drive long-term growth.

Yep, I'm in

Marketing strategy

Setting your growth direction and keeping you focused with an actionable marketing roadmap.

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Positioning & messaging

Translate the value into clear, compelling messaging your ICP understands from the get-go.

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Brand awareness

Boost your brand’s visibility through organic channels and targeted campaigns across LinkedIn, PPC, and more.

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Lead generation

Start conversations through sharp LinkedIn outreach and email marketing that gets you the replies.

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Nurture smarter

Turn interest into action with content, events, and email workflows that move leads - not just warm them up.

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ABM done right

Win the accounts that matter most with smart, tailored campaigns that feel personal and convert like a charm;

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Growth engine optimised

Track what counts, boost what works, and make every euro spent work a little harder than the last.

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Why us?

From idea to execution, without the overhead

Every company’s different - and we love that. But growth still needs structure. We bring proven frameworks and a custom-fit approach that delivers B2B growth.

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In-house experience

We’ve been in the trenches - leading long-term projects from the inside.

Agile by default

From SaaS to services - we adapt fast, think critically, and execute with context.

Ways of working tailored to you

Plug us in where you need

On-demand consulting

Advisory support through regular of ad-hoc check-ins, strategic input, and guidance when it counts.

Project-based delivery

We take ownership of key projects - mapping the plan, driving it forward, and getting it over the line with you.

Embedded support

We plug into your team as a interim lead, get under the skin of your business, and help drive marketing forward from the inside.

Client Stories

The success of our clients is our success

Read success stories

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How we took Snowstack from idea to GTM in 60 days

Snowstack had the team and the vision, but no public footprint. In 60 days we built their B2B go to market from scratch, from story and ICP to a conversion ready site, proof, and live campaigns.

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How GRAFIT rebuilt their site content to rank for intent and convert better-fit buyers in 6 weeks

GRAFIT’s website looked premium, but the high-intent searches weren’t converting. We rebuilt the SEO foundation and rewrote the content so every page has one clear job and buyers see the proof before they hesitate.

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How Valueships turned hidden expertise into a conversion ready site in 4 weeks

Valueships had the expertise and the content but the site just didn't carry people to "let's talk." Learn how we turned scattered resources into a guided path that increased engagement by 84%.

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How BibliU became market leader and one of the fastest-growing start-ups in the UK

Learn how we turned scattered demand into a clear university ABM program that kept long deals moving to signed contracts.

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from intent to impact

Cheaper than hiring. Easier to keep. Simpler to drop*

Data-led, results-driven

No guessing games. Everything we do is tracked, measured, and optimised for impact.

Global mindset, European focus

Whether you're going pan-European or global, we bring the strategy, context, and experience to make it land in-market.

Tailored approach

One-size-fits-none. We bring structure, but flex it around your reality, your team, and your market.

Fast to ramp

You won’t waste weeks onboarding us. We ramp quickly, plug into your workflow, and start delivering fast.

Strong tech stack

We work with the best of today’s B2B tech, from AI to automation tools, to move faster, work smarter, and scale with precision.

* But you wouldn't want to.

clients

Why do founders love us?

"If you’re looking for a partner who gets B2B growth and brings the full marketing toolkit to the table - this is a smart choice."

Dave Sherwood

Co-Founder and CEO at BibliU

"Apricot feels like a team you want in your corner. They used data to build a website content we're proud to send people to."

Jakub Startek

CEO and Co-Founder at Grafit

"In 60 days, we had a strategy backed by research, a site with optimised content, and first campaigns launched."

Greg Hinc

CEO at Snowstack

"Recommend to anyone seeking a marketing pro that is not only creative and inspiring but also a hardworking and committed sparring partner."

Eliane Kunz

CEO of mindstep

"Natalia played a key role in our rebranding, helping us sharpen our positioning and voice as we scaled across Europe."

Geert Van Kerckhoven

Co-Founder and CEO of Oper Credits

"Working with Apricot felt like having an extra teammate who cares about outcomes. We saw content drafts fast, and moved forward together."

Aleksandra Romańczyk

Head of Growth at Valueships

"Natalia was instrumental in nailing the messaging and positioning for both SIRN.ai and HamelinTech"

Mark Reimer

CEO of Hamelin Tech

"Apricot nailed our messaging foundation with structure, speed, and a smooth-as-hell process that made everything feel easy"

Marin Smiljanic

Co-Founder and CEO at Omnisearch

"Working with Apricot has been an impactful decision. They bring structure, sharp positioning, and creative insight."

Andres Villa Torres

Founder of Wooven

"Whenever our client needs sharp marketing input, I call Apricot. They get it fast and always deliver world-class strategies."

Mat Zaleski

Co-Founder of Webnomads

b2b insights

Learn more about B2B marketing

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Category vs positioning: when you should create a “new lane”

Stop trying to invent a new category. Learn why category positioning b2b strategies focused on differentiation grow 3.5x faster than category creators.

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How to measure ROI of SaaS marketing agency services?

SaaS marketing agency ROI is a financial outcome - pipeline or revenue per euro spent. This guide shows you how to measure it in 20 minutes weekly.

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How to choose a marketing agency for B2B SaaS?

Choosing an agency isn't about portfolios and pricing decks. It's about operational fit and strategic depth. Here's what matters.

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How marketing agencies assist SaaS product launch?

A good SaaS marketing agency turns a product launch from a hope-driven event into a structured go-to-market motion. Here you’ll learn how.

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How to update old blog posts to win more leads

Learn the step-by-step content refresh SEO process to update old blog posts, recover organic traffic, and win more B2B leads in 2026.

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How AI is changing B2B content marketing beyond "just use ChatGPT"

Stop using ChatGPT for generic copy. Learn how AI is reshaping B2B content marketing through agentic workflows, AEO, and hyper-personalization.

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Why traditional SEO is failing B2B SaaS companies and what works in 2026

Is your B2B SEO strategy failing? Discover why traffic is dropping in 2026 and how to pivot to AEO, programmatic pages, and founder-led content.

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How to build a B2B editorial calendar with a simple structure

Stop random acts of marketing. Learn how to build a high-ROI B2B editorial calendar with a simple structure, MOFU focus, and distribution baked in.

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Test. Learn. Scale. Repeat.

Your B2B marketing partner in crime

Still not sure? Chat with us

Let's grow